NAGA Group AG, the creator of NAGA Coin (NGC), announced on Monday the support of football club Hamburger SV (HSV) for the 2018/2019 season in Bundesliga 2 – Germany’s second-tier football league, according to a press release published by Business Insider. HSV is one of the most popular clubs in Germany, even though it failed to remain in Bundesliga based on the results of the previous season. The fintech company will act as a special partner of the football club and will benefit from a comprehensive presence at the HSV’s Volksparkstadion arena.
According to the partnership, NAGA’s cryptocurrency ecosystem will be promoted around the perimeter of the stadium, a common place for advertising. Besides, NAGA will become a goalscoring and statistics partner and will have its logo displayed on the scoreboard and in media sources of the football club.
Frank Wettstein, CFO of HSV, expressed his excitement about the new deal, stating that the club was ready to write a brand-new success story together with NAGA Group.
The football industry is not a stranger to the crypto market anymore, as we have seen several relevant partnerships in the last few months. For instance, Cyprus-based CoinDeal partnered with UK football club Wolverhampton Wanderers to have its logo displayed on their sleeves during the Premier League 2018/2019 season.
NAGA Group was established in August 2015 by Yasin Sebastian Qureshi, Benjamin Bilski, and Christoph Brück. The fintech firm is publicly traded on the Frankfurt Stock Exchange. In 2017, NAGA held the tenth largest initial coin offering (ICO) in that year, raising over $50 million by releasing its NGC token. In May, the token was listed on Bittrex.